A Journey Rooted in Passion and Craftsmanship
At our core, we're driven by a simple yet profound dream: to create products that enrich lives and carry a deep sense of sincerity and joy.
"April Town represents a dream. It’s the wish to bring joy to small moments of life. Each moment in the home carries a pattern, a color, or a memory we cherish. Doing so brightens our home, the space that is dearest to us."
— Wang Xin, Co-Founder @April Town
Since our inception in 2012, we’ve taken great care in creating every product in our design studio in Beijing. Each product carries not only our belief in the use of natural, plant-based materials, but also our heritage and respect for our ancestry.
The Joy of Patterns and Fabrics
We believe that every pattern and every fabric tells a story. Colors have the power to lift spirits; certain patterns remind us of childhood memories and bring a sense of comfort. Often, when we pick out a fabric, it is not always about whether it matches the home, but whether we feel joy upon seeing this pattern.
At April Town, we carefully selected thousands of fabrics and made them into creative products. We hope that these products will bring happiness to our customers just like the way they did for us when we created them.
We Stand By Our Customers
We put great care into designing every detail of our product. We believe that even the smallest details can significantly impact the product experience.
Our relationship with our customers goes beyond the point of purchase. Our heart follows them home. We imagine and anticipate problems customers may experience when they bring the product home, and offer solutions in advance.
Crafted with Care: Quality Through Local Production
Our store operates differently from typical mass-production businesses. The factory is located immediately behind our retail store in Beijing.
Being close means that every item is made with care, often in small batches, ensuring a level of quality that’s impossible to achieve with mass production. This setup allows us to be highly responsive to customer feedback, allowing us to continue to iterate on the design of every detail.
About the Founders
April Town was founded by three siblings who grew up in Inner Mongolia. They grew up surrounded by the beauty of nature and handmade creations. These hand-stitched embroideries helped them through the long cold winters. It was these early experiences with fabrics, colors, and patterns that planted the seed of inspiration for what would later become a deep passion for home goods.
“April” signals the coming of spring. Through founding April Town, they wish to create products that represent the feelings of spring, products that make people smile.
Thank you for being part of our journey.
With love,
Xin Wang